Social Media and Sports

In the next three blog posts I will be examining the use of social media in sports and how different teams, players and reporter have leveraged it to their advantage. Social media is a great tool that everyone should be using and through this series I will demonstrate through examples how it has been used successfully. There is no one correct way to use social media, but there are certainly wrong ways to use it. As you will see in this series, strategies are dependent on personality, end goal and platforms being utilized. I evaluated how different teams, players and journalists have used social media to their advantage to enhance their brands and expand their reach. Social media can help establish oneself and to keep them relevant. Although there are countless way to use social media, it has become increasingly important and an essential part of managing one's brand no matter what section of sports someone is in.